most want an SOA executive workshop tailored around a specific business initiative,» said Angelos.
«The two-day event which begins May 31st 2006, in Chicago, is designed to mirror a company's SOA decision process» said Angelos. «It starts with strategy and will end with my execution,» he quipped as he pointed at Ms Friedman.
Alluding to fact that thought leadership on technology and technology strategy for AGC's «Profit from I.T.» conference series comes from ConneKted Minds, Ms. Friedman responded by signing «LOL» and reminded Angelos that the launch event was being simulcast. «They're not only international, and light years ahead of their competition, they're multilingual. Likely that's why our customers demand we use them,» said Angelos who later admitted he doesn't read sign language.»
Friedman said the conference tracks will enable attendees to follow the SOA adoption decision process that spans strategy, business-technology architecture, implementation road mapping and of course lessons learned on execution strategies. Our goal said Angelos is to ensure that sessions create a cohesive picture for business and technology professionals and emphasized that that issues such as multi-tier compliance and supply chain management are just a couple of the hot topics where there are bi-furcated challenges.
Offering a strong connection between SOA, business value and measurements the conference will enable users to leverage methods and metrics they learn after the fact. «It's a unique opportunity for business and I.T. professionals to get information without getting it in a vacuum,» said Angelos.
«Business context, methods and measures are critical elements in the SOA discussion,» said Maurizio Fenn, CEO of CrossZ Solutions, makers of QueryObject.
Welcomed by Angelos as the first conference sponsor, the European provider of business intelligence tools said, «Our telecomm and retail customers like Telecom Italia and SMA see a tremendous decrease in time to value by looking past the stovepipes of data they are trying to analyze and focusing more on creating the composite information needed to drive order to cash cycles, inventory and cash flow.»
Fenn says he believes SOA can help companies cherry pick information and focus on those areas that will support a specific set of business goals. «This strategy to execution approach is something all technology providers can use to help our customers understand how SOA fits and how they can use our products more effectively. For CrossZ, SOA together with this kind of environment helps put BI into the hands of decision makers across the enterprise and fits very well with our Business Information Management approach.
In his conclusion, Angelos described the «Profit from I.T.» conference series as a continuum approach designed to help technology providers extend their reach beyond traditional marketing programs.
«With an unclear SOA definition, your messages are already diluted before they can really gain a foothold in the market,» said Angelos. «The Profit from I.T. series represents the holistic approach that the business of technology needs to help fit the marketing of SOA focused products into their corporate marketing programs more cohesively.»
«Look at the person seated next to you,» said Friedman, «he or she should may be a CIO, an enterprise architect, a business professional with a vested interest in SOA adoption. We started this meeting with strategy; we took you through the conference's architecture and gave you a high level road map for implementing increased responsiveness and revenue. While nobody, was executed, we used the ‘Invisible Value of SOA' launch to create the synergy for a converged business and technology ecosystem.»
For savvy companies «Profit from I.T.: The Invisible Value of SOA» conference is the opportunity to participate in a learning continuum. Validate your thinking about SOA with independent research, and pre-and post conference networking opportunities at www.soavalue.com.
About AGC:
Advantage Global Communications is a leader in producing strategic business events designed for senior level executives. With over a hundred successful events under our belts, AGC continues to provide time sensitive events facing organizations in various industries. Our events deliver expert knowledge, opinions and practical solutions for senior decision makers. Participants include many Fortune 1000 companies, from sectors such as financial services, insurance, manufacturing, marketing, human resources, public policy, health care and pharmaceuticals. For more information about AGC visit our website at http://www.agcworldwide.com
About ConneKted Minds Inc.:
ConneKted Minds Inc. is the leading provider of Technology Value Management™ , standards based strategy blueprint products and services used by outperforming companies worldwide. Founded in 2003, by Joanne Friedman, Meta Group and Gartner alumni, the privately held US company is technology strategy company of choice for more than 1300 executives in industries, ranging from high tech manufacturing to financial services. ConneKted Minds principal lead teams in NA, EU and EMEA work with both buyers and sellers of technology to help them achieve their goals for revenue growth and improved corporate responsiveness. Through affiliations with leading investment groups, ConneKted Minds principals provide the insight capital market professionals need to understand emerging technologies such as nano and IPTV and gain the guidance on rapidly commoditizing and consolidating markets. Through a variety of channel relationships ConneKted Minds provides outsource fulfillment for leading management and IT advisory firms. For more information on ConneKted Minds products and services visit us at: www.connektedminds.com
About CrossZ Solutions:
CrossZ Solutions with operations in the USA , Italy and UK acquired QueryObject in 2002, taking the development of this innovative solution to new heights over the last 2 years. CrossZ's worldwide clients continue to reap the benefits of Extreme Business Intelligence solutions, handling data volumes previously believed unmanageable. For more information about CrossZ Solutions and QueryObject visit our websites at http://www.crossz.com.