Sony of Canada Ltd., Canada's leading electronic and computer products solutions provider for consumers and business, today unveiled two flagship Full 1080 High-Definition rear-projection LCD (liquid crystal display) televisions founded on its ground-breaking Silicon X-tal (Crystal) Reflective Display (SXRD(TM)) technology - the SXRD XBR(R) line.
Further strengthening its marketshare leadership in Canada's micro-display TV segment, the new Sony SXRD XBR LCD TV models feature 1920 X 1080p resolution, HDMI(TM) inputs with 1080p capability and are available in 60- and 70-inch screen sizes.
"Thanks to outstanding picture quality and overall performance, the response to our SXRD Grand WEGA TVs has been nothing short of phenomenal," said Robin Powell, Senior Marketing Manager, Display Products, Audio Visual/Information Technology Group, Sony of Canada Ltd. "We expect the new line-up to keep up the positive momentum by offering greater flexibility, deeper features and incredible picture quality."
SXRD XBR line
Sony's SXRD XBR line features two new models that represent the pinnacle of performance. The 70-inch SXRD XBR KDS-R70XBR2 and 60-inch SXRD XBR KDS-R60XBR2 LCD TVs benefit from the refinements of Sony's three 0.61-inch SXRD chips (one each for red, green and blue colour reproduction), delivering more than two million native pixels (1920 X 1080) for a Full HD 1080 picture.
Video signal process enhancements include Sony's WEGA Engine HD(TM) system and Digital Reality Creation(R) Multi Function Version 2.5 (DRC-MFv2.5), high resolution video processing technology which provides crisp and clear pictures. This technology enables the digital mapping of not only conventional NTSC sources, but also HD video.
Working with Sony's Cinema Black Pro mode, the sets deliver a contrast ratio of up to 10,000:1, based on overall light levels of the original signal.
The new models are digital cable-ready with an integrated CableCARD(TM) slot and TV Guide(R) on screen program guide. Other features include two HDMI inputs with 1080p capability, front HDMI HDV camcorder connection, and a PC input. The SXRD XBR models feature side speakers, which are removable on the KDS-R70XBR2 model.
The SXRD XBR KDS-R70XBR2 and SXRD XBR KDS-R60XBR2 LCD TVs are available later this month at manufacturer's suggested retail prices (MSRPs) of $7,499.99 and $4,999.99, respectively.
About Sony of Canada Ltd.
Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation of Tokyo, Japan, a world leader in the manufacture and marketing of electronic and computer products for consumer, business, electronics publishing and multimedia applications on a global scale. With headquarters in Toronto, sales offices in Vancouver and Montreal and distribution centres in Coquitlam, British Columbia, and Whitby, Ontario, approximately 1,000 employees support about 78 Sony stores and a network of more than 500 authorized dealers across Canada.
For further information: please visit us at www.sony.ca, www.thesonystore.ca, www.sonybiz.ca or www.sonystyle.ca, Sony's product information and e-commerce Web site, or contact: John B. Challinor II APR, General Manager, Advertising & Corporate Communications, Sony of Canada Ltd., (416) 495-3740, john_challinor@sony.ca; Michelle Cowan Lefler, Account Executive, Technology Practice, Silverhammer Public Relations, (416) 324-2024 ext. 5, michelle_lefler@silver-hammer.com