Scope Aware LLC today introduced SmartyAds, http://www.SmartyAds.com , the first turnkey search engine marketing (SEM) solution for eBay sellers, at eBay Live! in Las Vegas. Fully-integrated with auctions, stores and the new eBay Express format, SmartyAds enables merchants to advertise their goods on Google, Yahoo!, MSN, Ask.com, and beyond.


"Search marketing is a proven way for merchants to expand their businesses, but it is difficult and time-consuming to achieve those results without expert help," said Mike Yudin, CEO of Scope Aware. "SmartyAds provides a solution that's easy-to-use, at a price virtually anyone can afford."


Starting at $99 a month and available now, SmartyAds provides:


* Broad distribution


SmartyAds network partners include Google, Yahoo!, MSN, and Ask.com,


reaching virtually 100% of Internet searchers.


* Automated inventory management


SmartyAds continuously analyzes the merchant's inventory and


automatically replenishes ad campaigns with up-to-date listings.


* Sophisticated keyword generation


SmartyAds employs sophisticated information retrieval techniques to


generate a custom portfolio of keywords from listings, descriptions, and


related searches.


* Daily campaign optimization


SmartyAds handles all facets of an ad campaign, optimizing bids and


keywords daily.


* Fully-self-service


SmartyAds is a self-service application, delivered over the Web. There's


nothing to install, and nothing new to learn.


* Pay-for-performance


After establishing a monthly budget, sellers only pay a commission on


sales when a transaction is successfully concluded.


The beta version of SmartyAds, launched in 2005, was put to the test by more than a dozen high-volume eBay sellers, including MyGolfBallStore.com. "I've tried search marketing on my own, but it was too much to keep up with. Based on the initial results with SmartyAds, we plan on utilizing it extensively in the future," said Bob Allen, founder of this top golf specialty shop. "It allows me to focus on our business as we expand into new areas."


About Scope Aware LLC


Scope Aware, founded in 2004, is privately held and has offices in New York, San Francisco, and Virginia. For more information, please visit the company's web site at http://www.ScopeAware.com .


For further information:


Ali Gungor


ali@ScopeAware.com


240-949-2700


SmartyAds and Scope Aware are trademarks of Scope Aware LLC. All other trademarks or registered trademarks are the property of their respective owners.