Glenayre Messaging, a division of Glenayre Technologies, Inc. (Nasdaq: GEMS) and a global leader in providing next-generation messaging solutions, today announced its new Active Messaging content offer, a pairing of the Company's innovative Versera(R) Active Messaging capability with a content delivery platform and content portfolio. The offer will allow mobile operators to drive uptake and consumption of content by transforming a high-frequency but underutilized touch point like the voice or video mailbox into a compelling marketing and distribution channel.
Targeted for availability in the fourth quarter of 2006, this compelling new offer will provide operators with a turnkey solution that includes Active Message content templates, an integrated content storefront application and subscriber delivery and notification engines. The solution will also give operators access to marketable content, content management capabilities and extensive Digital Rights Management support, fulfillment, billing and reporting services for content usage.
To create this offer, Glenayre has teamed with End2End, a leading provider of outsourced solutions for mobile data. End2End will provide content, content delivery infrastructure and services components as a managed service for the offer. The relationship will help operators capitalize on the growing mobile content and entertainment services market and will enable them to accelerate return on their technology investments by delivering rich multimedia content to subscribers using Versera Active Messaging.
"End2End's market-proven service delivery infrastructure and expertise makes them an ideal partner for Glenayre," said Mark Yaphe, vice president of product management for Glenayre Messaging. "With the new, integrated offer operators will receive a complete solution which dramatically reduces risk, cost and time to market."
Unique in its ability to reach out to customers, Versera Active Messaging will permit operators to push personalized interactive content and promotional offers to the voice and video mailboxes of targeted subscribers. The Active Messaging content offer gives operators the ability to immediately interact and engage with subscribers to drive interest and impulse buying.
Yaphe continued, "The Active Messaging content offer will enable relevant and compelling content to reach out and quickly find and engage its intended audience before it loses freshness and relevancy. The rich interactivity embedded with the content engages and motivates the consumer to buy now. We will also provide viral "tell-a-friend" capabilities that allow subscribers to forward their content offers to all of their friends: whether they are existing subscribers of their operator or not. By allowing consumers to share active messages with their peer groups, the carrier's service offer is virally introduced, promoted, and consumed by a whole new set of subscribers, far beyond the reaches of what traditional direct marketing efforts produce."
The addition of content makes the Versera Active Messaging capability even more compelling. Unlike earlier generations of voice and video messaging solutions, which only allowed subscribers to listen to or view their content, active messaging will enable subscribers to immediately purchase, subscribe, download, provide feedback, tell a friend, or request more information while reviewing the multimedia content delivered to their mailbox.
Versera Active Messaging is the latest service to take advantage of the industry-leading design of Versera ICE(TM). As a true next-generation messaging solution architected in Java and VoiceXML, Versera ICE enables the deployment of multiple applications on a single platform.
About Glenayre Messaging
Glenayre Messaging, a division of Glenayre Technologies, Inc. (NASDAQ: GEMS), is a global provider of next-generation messaging solutions and enhanced services for mobile and fixed carriers and MSO/cable companies. Glenayre systems are designed on open platforms with a standards-based architecture that supports IP and traditional telephony networks. Operators around the world have deployed Glenayre messaging solutions; including voice mail, video mail, multimedia messaging (MMS), and short message service (SMS). Glenayre Messaging, headquartered in Atlanta, USA, has been providing carrier- grade communications solutions for the global market for over 40 years. For more information, visit http://www.glenayremessaging.com.
About End2End
End2End is Europe's leading provider of outsourced solutions for mobile data. End2End operates a unique service delivery infrastructure, specifically designed for the hosting, management, and delivery of mobile data services and content as managed services. End2End delivers partially and fully outsourced solutions combining technology and business processes for companies offering business-to-business or direct-to-consumer mobile data propositions. End2End's managed service solutions are currently powering the delivery of data services and content across more than 50 mobile operators in 20 countries on five continents. Customers include leading companies such as Microsoft/MSN, Motorola, Orange, T-Online and Vodafone.
End2End is an independently operating company within the MACH Group. MACH is the leading data clearing and financial settlement company for roaming. For more information about End2End, please visit http://www.end2endmobile.com.
Safe Harbor Statement
This news release contains statements that may be forward-looking within the meaning of applicable securities laws. The statements may include projections regarding future revenues and earnings results, and are based upon the Company's current forecasts, expectations and assumptions, which are subject to a number of risks and uncertainties that could cause the actual outcomes and results to differ materially. Some of these results and uncertainties are discussed in the Company's most recently filed Annual Report on Form 10-K and the Company's most recently filed Quarterly Report on Form 10-Q. These factors include, but are not limited to potential intellectual property infringement claims; internal control deficiencies, litigation; potential acquisitions and strategic investments; environmental laws and regulations; ability to attract and retain key personnel; volatility of stock price; competition; variability of quarterly results and dependence on key customers; international business risks; sensitivity to economic trends and consumer preferences; increased costs or shortages of raw materials or energy; advances in technology and changes in customer demands; development of digital distribution alternatives including copying and distribution of music and video files; continuation and expansion of third-party agreements; proprietary technology; potential changes in government regulation; potential market changes resulting from rapid technological advances; restructuring activities; variability in production levels; and compliance with Senior Secured Credit Facility covenants. The Company assumes no obligation to update any forward- looking statements and does not intend to do so.
Glenayre, Versera, Versera ICE and the Glenayre logo are trademarks of Glenayre Electronics, Inc.