The latest MRI release confirms that the readers of Computer Shopper magazine are more interested in the magazine's advertising than the readers of any technology publication measured. Computer Shopper readers have higher levels of engagement and more likely to take action than the readers of any of the 224 titles measured by MRI. Now in its 27th year, Computer Shopper provides critical technology guidance to its audience of passionate, committed users that care deeply about its editorial and advertising.
Computer Shopper readers are more likely to be interested in advertising than the readers of any technology magazine measured by MRI.
Interest In Advertising - Considerable/Some Interest
Rank out of ALL measured magazines
7 Computer Shopper 79%
-------------------------------------------------------------
25 PC Magazine 77%
124 PC World 66%
Advertisers and agencies are increasingly focused on engagement -- the relationship that readers have with the advertising vehicle. Computer Shopper magazine's readers read the magazine over a longer period of time than the readers of other technology titles, with a higher average page exposure.
Computer Shopper PC World PC Magazine
Read magazine over 2 days or
more 61% 54% 50%
Read magazine over 4 days or
more 27% 25% 18%
Average Page Exposure* 2.32 2.25 1.70
*Page exposure is measured as follows: reading days multiplied by number
of issues opened multiplied by percent if pages opened.
"Today's publishers need to be more accountable than ever before. Advertisers are demanding return on objective, along with return on investment. A large reach to a passive audience is simply not sufficient," said Colleen Daly, Publisher. "It's about results, and Computer Shopper delivers."
Advertisers have long sought Computer Shopper as the ideal vehicle to build their brands and sell products. The MRI Spring 2006 study confirms that Computer Shopper readers are more likely to take action compared to the readers of all 224 measured magazines. In fact, Computer Shopper has continued to post gains to this key metric.
Computer Shopper readers are more likely to take action as a result of reading the advertising in the magazine.*
Take Action
Rank of all measured MRI MRI MRI MRI
magazines Spring Fall Spring Fall
2006 2005 2005 2004
1 Computer Shopper 39% 35% 33% 19%
12 PC Magazine 30% 29% 31% 21%
13 PC World 30% 29% 28% 19%
*Take action: Send for product advertised, send for information on product
advertised, cut out ad, cut out article, cut out coupon, visit magazine's
Web site.
"Readers seek our comprehensive coverage of technology products and the magazine's advertisements as a critical step in their decision making and purchasing process. The MRI Study proves that an engaged audience that spends time with the magazine will yield actionable results," said Josh London, VP Marketing and General Manager, Online Publishing.
About Computer Shopper
With over 350 products covered every issue, and a reach of 2.2 million, Computer Shopper magazine is the most comprehensive guide to today's technology. In print and online at http://www.computershopper.com, our expert staff of technology editors helps readers cut through technology-buying clutter with focused editorial that is informative, relevant and actionable. In-depth product reviews, comparison tools and buying advice empower the reader with the information they need to make decisions now and in the future while easy step-by-step how-to guides offer expert advice for upgrading, customizing and repairing their current system.
About SX2 Media Labs, LLC:
SX2 Media Labs was founded by David Sills and Barry Schwimmer to serve passionate technology enthusiasts in print and online. With vast experience in magazine and niche media publishing and finance and investment banking respectively, Sills and Schwimmer plan to grow the company through acquisitions of magazines and other niche media businesses in related fields.
CONTACT
SX2 Media Labs
Josh London, 646.472.3853
Josh.London@sx2medialabs.com
Research Source: Mediamark Research, Inc. Spring 2006